“Know Thyself.”
Wise, ancient words that still ring true today.

It’s with this knowledge that we’re able to chart the course for our life’s journey.

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From as young as I can remember, I’ve had a passion for creativity. I realised that it’s intrinsic to who I am and what makes me happy.

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This is what led me to pursue a career in Advertising. I obtained a Bachelor of Arts Degree in Creative Brand Communications from the renowned Vega Brand Communications School in 2005.

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Since then, I’ve had the great fortune of working on acclaimed local and international brands.

Being mentored by some of the best creative minds in the industry has allowed me to harness my talents and skills to where they are today.

I’m honoured that my work has been recognised at numerous local and international advertising award shows:

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x1 Silver Cannes Lion; 1x Bronze Cannes Lion; 5x Shortlist Cannes Lions; 1x Gold One Show; 1x Bronze One Show; 4x Merit One Show; 1x Gold Loerie; 1x Bronze Loerie; 1x Silver Loerie; 3x Bronze Loerie;
3x Loerie Craft Certificate; 17x Loerie Finalists; 2x Silver Pendoring; 2x Ad of the Year – Second Place; 12x Ad of the Month; Best Ads on TV (International); 2x Gold Promax and 1x Orchid

*Further details on these winning pieces can be found 2 pages from here.

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One of my campaigns for The Apartheid Museum was featured on CNN and on all major local TV and radio stations around South Africa.

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I believe in the old advertising adage that at the heart of every great idea, is a simple human truth. This is what distinguishes forgettable ads from memorable ones – because a human truth will always speak to the heart not just the head.