From as young as I can remember, I’ve had a passion for creativity and writing. Using creativity to solve business challenges that move the needle is what inspires me.

 

Over my 21 years in the industry, I've been able to blend my creative and analytical skills to help grow some of the biggest brands in South Africa across industries such as Insurance, Financial Services, Telecommunications, FMCG, Beauty, and Automotive. 

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I've had the privilege of working at some of the best advertising agencies in the country as a Creative Lead as well as in corporate as a Marketing Manager and Creative Lead.

Having experienced both sides of the coin has allowed me to hone a unique set of skills.

I have expertise in managing multi-million Rand marketing budgets that bring in significant year-on-year lead generation volume increases, brand awareness, conversion and ROI that delivers on the business’s KPIs.

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CAREER HIGHLIGHT

One of my proudest milestones was conceptualising and executing an impactful, award-winning 360 campaign for the Apartheid Museum.

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The campaign gained local and international attention, with CNN doing a feature on it and discussions on local news networks on TV and radio. It generated substantial earned media and viral brand reach.

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AWARDS:

I conceptualised and executed all the work featured in this portfolio, some of which have been awarded at international and local awards namely:

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1x Silver Cannes Lions; 1x Bronze Cannes Lions; 5x Shortlisted Cannes Lions; 1x Gold One Show; 1x Bronze One Show; 4x Merit One Show; 1x Gold Loerie; 1x Bronze Loeries; 1x Silver Loeries; 3x Bronze Loeries;
3x Craft Certificate Loeries; 17x  Finalists Loeries; 2x Silver Pendoring; 2x Second Place Ad of the Year (Creative Circle); 12x Ad of the Month (Creative Circle); Best Ads on TV (International); 2x Gold Promax; 1x Orchid

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Further information on these awards (dates, etc. are available upon request).

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